Kinetic Typography: A Semiotic Exploration

Theo van Leeuwen, Emilia Djonov

Research output: Chapter in Book/Report/Conference proceedingBook chapterResearchpeer-review


After discussing broad cultural drivers behind the development of kinetic typography, the chapter outlines an approach to analysing kinetic typography which is based on Halliday's theory of transitivity, as applied by Kress and Van Leeuwen to visual images.
Original languageEnglish
Title of host publicationSemiotics and Visual Communication : Concepts and Practices
EditorsEvripides Zantides
Place of PublicationCambridge
PublisherCambridge Scholars Press
Publication date2014
ISBN (Print)978-1-4438-5468-9
Publication statusPublished - 2014


  • kinetic typography, semiotics, transitivity


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