Is Big Data Overrated? The underestimated innovation challenges of BD management

Vella Veronica Somoza Sanchez, Peter Schneider-Kamp, René Chester Goduscheit, Wolfgang Gerstlberger

Research output: Contribution to conference without publisher/journal › Paper › Research › peer-review

Original languageEnglish
Publication date17. Jan 2019
Publication statusPublished - 17. Jan 2019
EventDRUID Academy Conference 2019 - Aalborg University, Aalborg, Denmark
Duration: 16. Jan 2019 → 18. Jan 2019

Conference

ConferenceDRUID Academy Conference 2019
LocationAalborg University
CountryDenmark
CityAalborg
Period16/01/2019 → 18/01/2019

Cite this

Somoza Sanchez, V. V., Schneider-Kamp, P., Goduscheit, R. C., & Gerstlberger, W. (2019). Is Big Data Overrated? The underestimated innovation challenges of BD management. Paper presented at DRUID Academy Conference 2019, Aalborg, Denmark.
Somoza Sanchez, Vella Veronica ; Schneider-Kamp, Peter ; Goduscheit, René Chester ; Gerstlberger, Wolfgang. / Is Big Data Overrated? The underestimated innovation challenges of BD management. Paper presented at DRUID Academy Conference 2019, Aalborg, Denmark.
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title = "Is Big Data Overrated? The underestimated innovation challenges of BD management",
author = "{Somoza Sanchez}, {Vella Veronica} and Peter Schneider-Kamp and Goduscheit, {Ren{\'e} Chester} and Wolfgang Gerstlberger",
year = "2019",
month = "1",
day = "17",
language = "English",
note = "DRUID Academy Conference 2019 ; Conference date: 16-01-2019 Through 18-01-2019",

}

Somoza Sanchez, VV, Schneider-Kamp, P, Goduscheit, RC & Gerstlberger, W 2019, 'Is Big Data Overrated? The underestimated innovation challenges of BD management' Paper presented at DRUID Academy Conference 2019, Aalborg, Denmark, 16/01/2019 - 18/01/2019, .

Is Big Data Overrated? The underestimated innovation challenges of BD management. / Somoza Sanchez, Vella Veronica; Schneider-Kamp, Peter; Goduscheit, René Chester; Gerstlberger, Wolfgang.

2019. Paper presented at DRUID Academy Conference 2019, Aalborg, Denmark.

Research output: Contribution to conference without publisher/journal › Paper › Research › peer-review

TY - CONF

T1 - Is Big Data Overrated? The underestimated innovation challenges of BD management

AU - Somoza Sanchez, Vella Veronica

AU - Schneider-Kamp, Peter

AU - Goduscheit, René Chester

AU - Gerstlberger, Wolfgang

PY - 2019/1/17

Y1 - 2019/1/17

M3 - Paper

ER -

Somoza Sanchez VV, Schneider-Kamp P, Goduscheit RC, Gerstlberger W. Is Big Data Overrated? The underestimated innovation challenges of BD management. 2019. Paper presented at DRUID Academy Conference 2019, Aalborg, Denmark.

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