Introduction: Situating Consumers and Consumption

Frederick Wherry , Ian Woodward

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Original languageEnglish
Title of host publicationThe Oxford Handbook of Consumption
EditorsFrederick Wherry , Ian Woodward
Number of pages24
Place of PublicationNew York
PublisherOxford University Press
Publication date1. Dec 2019
Pages1-24
Chapter1
ISBN (Electronic)9780190695583
DOIs
Publication statusPublished - 1. Dec 2019

Keywords

  • consumption
  • consumers
  • markets
  • marketing

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