International business strategy and cross-cultural management: an applied approach

Nicole Franziska Richter, Jesper Strandskov, Sven Hauff, Vas Taras

Department of Business & Management (DBM)

Research output: Book/report › Monograph › Education › peer-review

11 Net publication - Internet publication

11 results

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2022
Combined case: Magic Juice: Challenges in the context of internationalization: Reference 322-0243-1K
Richter, N. F., Strandskov, J., Hauff, S. & Taras, V., May 2022, 17 p. The Case Centre.
Research output: Other contribution › Net publication - Internet publication › Education › peer-review

Open Access
Part I: Magic Juice - A disruptor in the business of juice bars: Reference 322-0243-1
Richter, N. F., Strandskov, J., Hauff, S. & Taras, V., May 2022, 6 p. The Case Centre.
Research output: Other contribution › Net publication - Internet publication › Education › peer-review

Open Access
Part II: Market selection at Magic Juice: Reference 322-0243-1B
Richter, N. F., Strandskov, J., Hauff, S. & Taras, V., May 2022, 9 p. The Case Centre.
Research output: Other contribution › Net publication - Internet publication › Education › peer-review

Open Access
Part III: Magic Juice - Which entry mode(s) to choose? Reference 322-0243-1C
Richter, N. F., Strandskov, J., Hauff, S. & Taras, V., May 2022, 2 p. The Case Centre.
Research output: Other contribution › Net publication - Internet publication › Education › peer-review

Open Access
Part IV: Magic Juice - entering a partnership? Reference 322-0243-1D
Richter, N. F., Strandskov, J., Hauff, S. & Taras, V., May 2022, 6 p. The Case Centre.
Research output: Other contribution › Net publication - Internet publication › Education › peer-review

Open Access
Part IX: Magic Juice - towards self-management? Reference 322-0243-1I
Richter, N. F., Strandskov, J., Hauff, S. & Taras, V., May 2022, 5 p. The Case Centre.
Research output: Other contribution › Net publication - Internet publication › Education › peer-review

Open Access
Part V: Magic Juice - strategy and positioning: Case - Reference 322-0243-1E
Richter, N. F., Strandskov, J., Hauff, S. & Taras, V., May 2022, 10 p. The Case Centre.
Research output: Other contribution › Net publication - Internet publication › Education › peer-review

Open Access
Part VI: Magic Juice- expanding the value chain? Reference 322-0243-1F
Richter, N. F., Strandskov, J., Hauff, S. & Taras, V., May 2022, 6 p. The Case Centre.
Research output: Other contribution › Net publication - Internet publication › Education › peer-review

Open Access
Part VII: Magic Juice and Zumo Saludable - how to organize the combination? Reference 322-0243-1G
Richter, N. F., Strandskov, J., Hauff, S. & Taras, V., May 2022, 3 p. The Case Centre.
Research output: Other contribution › Net publication - Internet publication › Education › peer-review

Open Access
Part VIII: Intercultural communications at Magic Juice – difficulties ahead? Reference 322-0243-1H
Richter, N. F., Strandskov, J., Hauff, S. & Taras, V., May 2022, 5 p. The Case Centre.
Research output: Other contribution › Net publication - Internet publication › Education › peer-review

Open Access
Part X: Magic Juice - towards an HRM strategy: Case - Reference 322-0243-1J
Richter, N. F., Strandskov, J., Hauff, S. & Taras, V., May 2022, 3 p. The Case Centre.
Research output: Other contribution › Net publication - Internet publication › Education › peer-review

Open Access

International business strategy and cross-cultural management: an applied approach

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