International business strategy and cross-cultural management: an applied approach

Research output: Book/reportMonographEducationpeer-review

Abstract

This comprehensive yet accessible textbook provides readers with an advanced and applied approach to traditional international business that integrates key cross-cultural management topics. Its ten chapters give profound insights into analysing, selecting and entering international markets, strategic partnerships, strategic positioning, global value chains, organizational designs, intercultural interaction, leadership and motivation and international human resources management. For each of these topics, advanced and contemporary theoretical and analytical frameworks are discussed and translated into toolsets that will assist readers in solving practical challenges.
Original languageEnglish
Place of PublicationCheltenham
PublisherEdward Elgar Publishing
Number of pages352
ISBN (Print)9781839108648, 9781839108624
ISBN (Electronic)9781839108631
Publication statusPublished - 2022

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