Internal Markets for Innovation: Case Study Results of Blockades at Affiliates’ Level in Developed Markets

Pierre Wolfram, Alexander Brem

Research output: Chapter in Book/Report/Conference proceedingArticle in proceedingsResearchpeer-review

Abstract

Internationalization of R&D is an upcoming research topic. However, as far as group-internal resource exchanges between affiliates are concerned, research is scarce. Therefore, the present study shed light on the discussion in literature by detecting obstacles and accelerators regarding the opening of R&D to affiliated companies in the same business group. The challenges are analysed for affiliates in order to engage themselves in group-internal markets, for instance to avoid bottlenecks in the product development or to improve their technological knowledge. To research this phenomenon, a case study is accomplished by investigating a Multinational company whose affiliates are self-reliant and horizontally diversified. Mixed methods are applied by having structured depth interviews with the responsible R&D managers as well as by sending a survey out to associated project managers. The study indicates that the organizational complexity, infrastructures within the business group and the impact of external market structures play an essential role for the usage and effectiveness of group-internal markets. Hence, the insights offer valuable clues why internal markets have advantages and disadvantages for affiliates under certai circumstances, i.e. in matters of communication, or why collaboration efforts introduced by the business group management do not yield results.
Original languageEnglish
Title of host publicationThe R&D Management Conference 2014 : Connecting High Value Solutions with Future Markets
PublisherFraunhofer IAO, IAT Universität Stuttgart
Publication date2014
Pages824-835
ISBN (Print)978-3-8396-0746-6
Publication statusPublished - 2014
EventThe R&D Management Conference 2014: Connecting High Value Solutions with Future Markets - Stuttgart, Germany
Duration: 3. Jun 20146. Jun 2014

Conference

ConferenceThe R&D Management Conference 2014
CountryGermany
CityStuttgart
Period03/06/201406/06/2014

Fingerprint

Internal market
Business groups
Innovation
Disadvantage
Resources
Technological knowledge
Mixed methods
Organizational complexity
Internationalization
Market structure
Communication
Managers
Multinational companies
Project manager
Product development

Cite this

Wolfram, P., & Brem, A. (2014). Internal Markets for Innovation: Case Study Results of Blockades at Affiliates’ Level in Developed Markets. In The R&D Management Conference 2014: Connecting High Value Solutions with Future Markets (pp. 824-835). Fraunhofer IAO, IAT Universität Stuttgart.
Wolfram, Pierre ; Brem, Alexander. / Internal Markets for Innovation : Case Study Results of Blockades at Affiliates’ Level in Developed Markets. The R&D Management Conference 2014: Connecting High Value Solutions with Future Markets. Fraunhofer IAO, IAT Universität Stuttgart, 2014. pp. 824-835
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Wolfram, P & Brem, A 2014, Internal Markets for Innovation: Case Study Results of Blockades at Affiliates’ Level in Developed Markets. in The R&D Management Conference 2014: Connecting High Value Solutions with Future Markets. Fraunhofer IAO, IAT Universität Stuttgart, pp. 824-835, The R&D Management Conference 2014, Stuttgart, Germany, 03/06/2014.

Internal Markets for Innovation : Case Study Results of Blockades at Affiliates’ Level in Developed Markets. / Wolfram, Pierre; Brem, Alexander.

The R&D Management Conference 2014: Connecting High Value Solutions with Future Markets. Fraunhofer IAO, IAT Universität Stuttgart, 2014. p. 824-835.

Research output: Chapter in Book/Report/Conference proceedingArticle in proceedingsResearchpeer-review

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Wolfram P, Brem A. Internal Markets for Innovation: Case Study Results of Blockades at Affiliates’ Level in Developed Markets. In The R&D Management Conference 2014: Connecting High Value Solutions with Future Markets. Fraunhofer IAO, IAT Universität Stuttgart. 2014. p. 824-835