Integration von Weiterempfehlungsgebern als Erfolgsfaktor für die Vermarktung komplexer Dienstleistungen

Translated title of the contribution: The Integration of Word-of-Mouth Sources as Success Factor for Marketing of Complex Services

Chris Horbel, Herbert Woratschek

Research output: Chapter in Book/Report/Conference proceedingBook chapterResearch

Translated title of the contributionThe Integration of Word-of-Mouth Sources as Success Factor for Marketing of Complex Services
Original languageGerman
Title of host publicationKundenintegration : Forum Dienstleistungsmanagement
EditorsManfred Bruhn, Bernd Stauss
Place of PublicationWiesbaden
PublisherSpringer Gabler
Publication date2009
Pages423-449
ISBN (Print)978-3834910271
ISBN (Electronic)978-3-8349-9407-3
Publication statusPublished - 2009
Externally publishedYes

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