Integration of market pull and technology push in the corporate front end and innovation management - Insights from the German software industry

Alexander Brem, K.-I. Voigt

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Abstract

Within the framework of this paper, an extensive literature overview of technology and innovation management aspects on market pull and technology push will be given. The existing classification of market pull and technology push will be particularly shown and called into question by suggesting a conceptual framework. Additionally, the most common front end innovation models will be introduced. Finally, the authors will introduce how a technology-based service company is managing the connection of these two alternatives. A special focus will be laid on the accordant methods in order to search for current market needs and new related technologies. The selected case study will focus on one of Germany’s biggest and most successful software development and information technology service providers. Based on interviews, document analysis, and practical applications, an advanced conceptual framework will be introduced as to how market pull and technology push activities within the corporate technology and innovation management can be integrated. Hence, the purpose of the paper is to introduce a theory-based conceptual framework that can be used in today’s corporate environment. In this context, technology managers may use the results as a conceptual mirror, especially regarding the influencing factors of innovation impulses and the use of interdisciplinary teams (with people from inside and outside the company) to accomplish successful corporate technology and innovation management.

Original languageEnglish
JournalTechnovation
Volume29
Issue number5
Pages (from-to)351-367
ISSN0166-4972
Publication statusPublished - 2009

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Innovation
Industry
Front-end
Software industry
Conceptual framework
Innovation management
Market pull
Technology push
Information technology
Technology management
Software engineering
Mirrors
Managers
Software development
Impulse
Management of innovation
Germany
Innovation model
Management of technology
Integrated

Cite this

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Integration of market pull and technology push in the corporate front end and innovation management - Insights from the German software industry. / Brem, Alexander; Voigt, K.-I.

In: Technovation, Vol. 29, No. 5, 2009, p. 351-367.

Research output: Contribution to journalJournal articleResearchpeer-review

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