Innovation Management in German Retail Banking

Using a Customer Council to Generate New Concepts

A. Zeller, Alexander Brem

Research output: Chapter in Book/Report/Conference proceedingArticle in proceedingsResearchpeer-review

Original languageEnglish
Title of host publicationFIBAC2012 International Finance Banking & Insurance Congress
Place of PublicationAntalya
Publication date2012
Publication statusPublished - 2012

Cite this

Zeller, A., & Brem, A. (2012). Innovation Management in German Retail Banking: Using a Customer Council to Generate New Concepts. In FIBAC2012 International Finance Banking & Insurance Congress Antalya.
Zeller, A. ; Brem, Alexander. / Innovation Management in German Retail Banking : Using a Customer Council to Generate New Concepts. FIBAC2012 International Finance Banking & Insurance Congress. Antalya, 2012.
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title = "Innovation Management in German Retail Banking: Using a Customer Council to Generate New Concepts",
author = "A. Zeller and Alexander Brem",
year = "2012",
language = "English",
booktitle = "FIBAC2012 International Finance Banking & Insurance Congress",

}

Zeller, A & Brem, A 2012, Innovation Management in German Retail Banking: Using a Customer Council to Generate New Concepts. in FIBAC2012 International Finance Banking & Insurance Congress. Antalya.

Innovation Management in German Retail Banking : Using a Customer Council to Generate New Concepts. / Zeller, A.; Brem, Alexander.

FIBAC2012 International Finance Banking & Insurance Congress. Antalya, 2012.

Research output: Chapter in Book/Report/Conference proceedingArticle in proceedingsResearchpeer-review

TY - GEN

T1 - Innovation Management in German Retail Banking

T2 - Using a Customer Council to Generate New Concepts

AU - Zeller, A.

AU - Brem, Alexander

PY - 2012

Y1 - 2012

M3 - Article in proceedings

BT - FIBAC2012 International Finance Banking & Insurance Congress

CY - Antalya

ER -

Zeller A, Brem A. Innovation Management in German Retail Banking: Using a Customer Council to Generate New Concepts. In FIBAC2012 International Finance Banking & Insurance Congress. Antalya. 2012