| Original language | English |
|---|---|
| Title of host publication | FIBAC2012 International Finance Banking & Insurance Congress |
| Place of Publication | Antalya |
| Publication date | 2012 |
| Publication status | Published - 2012 |
Cite this
Zeller, A., & Brem, A. (2012). Innovation Management in German Retail Banking: Using a Customer Council to Generate New Concepts. In FIBAC2012 International Finance Banking & Insurance Congress Antalya.
@inproceedings{baa808ccb3e74a999ffec0e630e16d68,
title = "Innovation Management in German Retail Banking: Using a Customer Council to Generate New Concepts",
author = "A. Zeller and Alexander Brem",
year = "2012",
language = "English",
booktitle = "FIBAC2012 International Finance Banking & Insurance Congress",
}
Zeller, A & Brem, A 2012, Innovation Management in German Retail Banking: Using a Customer Council to Generate New Concepts. in FIBAC2012 International Finance Banking & Insurance Congress. Antalya.
Innovation Management in German Retail Banking : Using a Customer Council to Generate New Concepts. / Zeller, A.; Brem, Alexander.
FIBAC2012 International Finance Banking & Insurance Congress. Antalya, 2012.Research output: Chapter in Book/Report/Conference proceeding › Article in proceedings › Research › peer-review
TY - GEN
T1 - Innovation Management in German Retail Banking
T2 - Using a Customer Council to Generate New Concepts
AU - Zeller, A.
AU - Brem, Alexander
PY - 2012
Y1 - 2012
M3 - Article in proceedings
BT - FIBAC2012 International Finance Banking & Insurance Congress
CY - Antalya
ER -
Zeller A, Brem A. Innovation Management in German Retail Banking: Using a Customer Council to Generate New Concepts. In FIBAC2012 International Finance Banking & Insurance Congress. Antalya. 2012