Innovation in Business Education: The New Way of Learning at the adidas Group Learning Campus

Christina Huettner, Alexander Brem

Research output: Contribution to journalJournal articleResearchpeer-review

Abstract

The key question of this paper is which components have to be considered when transforming an organisation into a learning organisation that attracts and retains the new generation of employees. To answer this question, a conceptual framework is developed, based on an extensive literature review. Additionally, the authors introduce how adidas, as one of the world’s top sports brands, is managing such a transformation. Data were gained from direct observations of the project on-site and expert meetings, as well as from analysis of internal company documents. This results in an extension of the conceptual framework by adding case specific characteristics. Hence, the purpose of this paper is to deliver a model that can be used as an orientation in today’s corporate environment to follow all steps of the learning transformation in proper sequence and to consider all relevant elements. One finding is that companies have to be aware of the demands of new learners, which needs to be a leading principle for companies that implement a learning transformation. In subsequent processes, the organisation has to create clear objectives, implement a suitable corporate culture and establish learning spaces, followed by launching and promoting all the various ways of learning.
Original languageEnglish
JournalInternational Journal of Innovation and Learning
Volume21
Issue number3
Pages (from-to)299 - 328
ISSN1471-8197
DOIs
Publication statusPublished - 2017

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business education
Innovation
Education
innovation
learning
Industry
Group
Launching
competitive sports
Sports
learning organization
Personnel
employee
expert
Group learning
Business education
Conceptual framework

Cite this

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Innovation in Business Education : The New Way of Learning at the adidas Group Learning Campus. / Huettner, Christina; Brem, Alexander.

In: International Journal of Innovation and Learning, Vol. 21, No. 3, 2017, p. 299 - 328.

Research output: Contribution to journalJournal articleResearchpeer-review

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