Innovation diffusion in B2B relations

New song diffusion in radio broadcasting

Alexander Brem, Michael Reichert

Research output: Contribution to journalJournal articleResearchpeer-review

Abstract

Through a multiple case study based on interviews with radio editorial staff, this ar- ticle provides insights in the selection process for the use of new songs in German radio broadcasting. Radio editors learn about new songs through different chan- nels, the intensity of the information search depends on the station's size and re- sources. Several criteria for new song adoption have been identified, including: con- gruence with format, usage by competitive stations, evaluations by radio consul- tancy.
Original languageEnglish
JournalInternational Journal of Music Business Research
Volume5
Issue number1
Pages (from-to)36-58
ISSN2227-5789
Publication statusPublished - 2016

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Radio broadcasting
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title = "Innovation diffusion in B2B relations: New song diffusion in radio broadcasting",
abstract = "Through a multiple case study based on interviews with radio editorial staff, this ar- ticle provides insights in the selection process for the use of new songs in German radio broadcasting. Radio editors learn about new songs through different chan- nels, the intensity of the information search depends on the station's size and re- sources. Several criteria for new song adoption have been identified, including: con- gruence with format, usage by competitive stations, evaluations by radio consul- tancy.",
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Innovation diffusion in B2B relations : New song diffusion in radio broadcasting. / Brem, Alexander; Reichert, Michael.

In: International Journal of Music Business Research, Vol. 5, No. 1, 2016, p. 36-58.

Research output: Contribution to journalJournal articleResearchpeer-review

TY - JOUR

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T2 - New song diffusion in radio broadcasting

AU - Brem, Alexander

AU - Reichert, Michael

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AB - Through a multiple case study based on interviews with radio editorial staff, this ar- ticle provides insights in the selection process for the use of new songs in German radio broadcasting. Radio editors learn about new songs through different chan- nels, the intensity of the information search depends on the station's size and re- sources. Several criteria for new song adoption have been identified, including: con- gruence with format, usage by competitive stations, evaluations by radio consul- tancy.

M3 - Journal article

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SP - 36

EP - 58

JO - International Journal of Music Business Research

JF - International Journal of Music Business Research

SN - 2227-5789

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