| Original language | English |
|---|---|
| Title of host publication | Proceedings of 6th International Congress "Marketing Trends" |
| Place of Publication | Paris |
| Publication date | 2007 |
| Publication status | Published - 2007 |
Cite this
Voigt, K-I., Brem, A., & Czaja, L. (2007). Ingredient Branding in Capital Goods Markets: Results from an Empirical Analysis in the Automotive Supplier Industry. In Proceedings of 6th International Congress "Marketing Trends" Paris.
@inproceedings{f2e8628ac79d48dcb730295f509ceab2,
title = "Ingredient Branding in Capital Goods Markets: Results from an Empirical Analysis in the Automotive Supplier Industry",
author = "K.-I. Voigt and Alexander Brem and L. Czaja",
year = "2007",
language = "English",
booktitle = "Proceedings of 6th International Congress {"}Marketing Trends{"}",
}
Voigt, K-I, Brem, A & Czaja, L 2007, Ingredient Branding in Capital Goods Markets: Results from an Empirical Analysis in the Automotive Supplier Industry. in Proceedings of 6th International Congress "Marketing Trends". Paris.
Ingredient Branding in Capital Goods Markets : Results from an Empirical Analysis in the Automotive Supplier Industry. / Voigt, K.-I.; Brem, Alexander; Czaja, L.
Proceedings of 6th International Congress "Marketing Trends". Paris, 2007.Research output: Chapter in Book/Report/Conference proceeding › Article in proceedings › Research › peer-review
TY - GEN
T1 - Ingredient Branding in Capital Goods Markets
T2 - Results from an Empirical Analysis in the Automotive Supplier Industry
AU - Voigt, K.-I.
AU - Brem, Alexander
AU - Czaja, L.
PY - 2007
Y1 - 2007
M3 - Article in proceedings
BT - Proceedings of 6th International Congress "Marketing Trends"
CY - Paris
ER -
Voigt K-I, Brem A, Czaja L. Ingredient Branding in Capital Goods Markets: Results from an Empirical Analysis in the Automotive Supplier Industry. In Proceedings of 6th International Congress "Marketing Trends". Paris. 2007