Ingredient Branding in Capital Goods Markets

Results from an Empirical Analysis in the Automotive Supplier Industry

K.-I. Voigt, Alexander Brem, L. Czaja

Research output: Chapter in Book/Report/Conference proceedingArticle in proceedingsResearchpeer-review

Original languageEnglish
Title of host publicationProceedings of 6th International Congress "Marketing Trends"
Place of PublicationParis
Publication date2007
Publication statusPublished - 2007

Cite this

Voigt, K-I., Brem, A., & Czaja, L. (2007). Ingredient Branding in Capital Goods Markets: Results from an Empirical Analysis in the Automotive Supplier Industry. In Proceedings of 6th International Congress "Marketing Trends" Paris.
Voigt, K.-I. ; Brem, Alexander ; Czaja, L. / Ingredient Branding in Capital Goods Markets : Results from an Empirical Analysis in the Automotive Supplier Industry. Proceedings of 6th International Congress "Marketing Trends". Paris, 2007.
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title = "Ingredient Branding in Capital Goods Markets: Results from an Empirical Analysis in the Automotive Supplier Industry",
author = "K.-I. Voigt and Alexander Brem and L. Czaja",
year = "2007",
language = "English",
booktitle = "Proceedings of 6th International Congress {"}Marketing Trends{"}",

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Voigt, K-I, Brem, A & Czaja, L 2007, Ingredient Branding in Capital Goods Markets: Results from an Empirical Analysis in the Automotive Supplier Industry. in Proceedings of 6th International Congress "Marketing Trends". Paris.

Ingredient Branding in Capital Goods Markets : Results from an Empirical Analysis in the Automotive Supplier Industry. / Voigt, K.-I.; Brem, Alexander; Czaja, L.

Proceedings of 6th International Congress "Marketing Trends". Paris, 2007.

Research output: Chapter in Book/Report/Conference proceedingArticle in proceedingsResearchpeer-review

TY - GEN

T1 - Ingredient Branding in Capital Goods Markets

T2 - Results from an Empirical Analysis in the Automotive Supplier Industry

AU - Voigt, K.-I.

AU - Brem, Alexander

AU - Czaja, L.

PY - 2007

Y1 - 2007

M3 - Article in proceedings

BT - Proceedings of 6th International Congress "Marketing Trends"

CY - Paris

ER -

Voigt K-I, Brem A, Czaja L. Ingredient Branding in Capital Goods Markets: Results from an Empirical Analysis in the Automotive Supplier Industry. In Proceedings of 6th International Congress "Marketing Trends". Paris. 2007