In-visuality in design

Research output: Chapter in Book/Report/Conference proceedingBook chapterResearchpeer-review


The chapter is a theoretical contribution to the discussion on visual meaning production in design. In the argument of the article, the ability of the visual to construct meaning can productively be questioned in its ontological foundation at the intersection of negativity and presence. The effect is transvisual as it relates to the overall construction of meaning in design. By employing the phenomenological concept of the imaginary as an entry point for analyzing the ontological status and mode of operation of the visual in design, the article investigates the visual in design with regard to its ability to evocate presence, operate as representation and enable possibilities. In line with the theoretical discussion, three aspects of visual communication in design are examined: The visually communicating surface of design objects as a strategy of evoking visual presence, graphic design as simulated representation, and the interface design of digital design artifacts as the stimulation of possibility.
Original languageEnglish
Title of host publicationTransvisuality : The cultural dimension of visuality
EditorsAnders Michelsen, Frauke Wiegand, Tore Kristensen
PublisherLiverpool University Press
Publication dateMar 2019
ISBN (Print)978-1-78694-158-9
Publication statusPublished - Mar 2019


  • Design
  • Visual Culture
  • Imaginary
  • Logo Design
  • Graphic Design

Fingerprint Dive into the research topics of 'In-visuality in design'. Together they form a unique fingerprint.

Cite this