Impure and Multiple! Taking Full Advantage of Belk’s Extensions of Giving

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I’ve been kindly invited to reflect on how a legend and its legends have shaped my (far less legendary) work. Years ago, Russell Belk agreed to serve in a doctoral committee of a clueless doctoral student from Slovenia. Instead of ‘ripping apart’ the draft of the dissertation (Believe me, there was plenty of ‘ripping’ to be had!), the commentator chose to ‘let it rip’ with an extensive list of reading suggestions. To use one of his legendary metaphors, a list that invited me to extend my thinking to art and humanities, sociology, anthropology and beyond. In the years to come, I have found Russ Belk to be a person that extends and shares himself ‘out’ profusely. Following his generous example, I wish to share some thoughts on the ‘extensions’ that Belk’s work on gift giving and sharing achieves and/or helps us envision. I discuss five papers, beginning with the ‘Agapic love’ paper (Belk and Coon, 1993) and the ‘Perfect gift’ paper (Belk, 1996), which I discuss primarily in relation to ‘pure giving’. Next, I move to the more recent triplet of papers on ‘Sharing’ (Belk, 2007, 2010; Belk and Llamas, 2012) which I discuss in light of the multiplicity of giving.
Original languageEnglish
Title of host publicationLegends in Consumer Behavior: Russell W. Belk : Gift-Giving, Sharing, and Consumption Holidays
EditorsJagdish N. Sheth
PublisherSAGE Publications
Publication dateJun 2014
ISBN (Print)9788132113171
Publication statusPublished - Jun 2014
SeriesLegends in Consumer Behaviour

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