Identifying Innovative Idea Proposals with Topic Models: A Case Study from SPA Tourism

Gabriele Sottocornola, Fabio Stella, Panagiotis Symeonidis, Markus Zanker, Ines Krajger, Rita Faullant, Erich Schwarz

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Abstract

This chapter builds on a dataset where online users of a spa platform participated in an online idea contest providing free-text descriptions of their proposals for spa services. A panel of domain experts annotated these idea descriptions with a score for their innovativeness that serves as ground truth for machine learning experiments. Thus, the contribution lies in the application of topic modeling techniques to free-text idea descriptions in order to automatically identify innovative proposals based on advanced text processing and machine learning. Results of this case study indicate that topic modeling can outperform the ZeroR baseline as well as traditional survey scales for lead user identification and therefore constitute a first step towards exploring this technique for innovation research.

Original languageEnglish
Title of host publicationBig Data and Innovation in Tourism, Travel, and Hospitality : Managerial Approaches, Techniques, and Applications
EditorsMarianna Sigala, Roya Rahimi, Mike Thelwall
Place of PublicationSingapore
PublisherSpringer
Publication date2019
Pages115-133
Chapter8
ISBN (Print)9789811363382
ISBN (Electronic)9789811363399
DOIs
Publication statusPublished - 2019

Keywords

  • Online idea contest
  • Spa tourism
  • Topic modeling

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