Hunting the Opportunity

The Promising Nexus of Design and Entrepreneurship

Suna Løwe Nielsen, Poul Rind Christensen, Astrid Heidemann Lassen, Mette Mikkelsen

Research output: Contribution to journalJournal articleResearchpeer-review

Abstract

This paper bring together the two research fields of design and entrepreneurship in
order to stimulate new knowledge on opportunity creation. A shared theoretical framework on new opportunity creation that illustrates that design and entrepreneurship can advantageously complement each other in the opportunity design process. Practical insights into the robustness of the framework are provided by a short illustrative case on electric cars.
Original languageEnglish
JournalThe Design Journal
Volume20
Issue number5
Pages (from-to)617-638
ISSN1460-6925
DOIs
Publication statusPublished - 2017

Cite this

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Hunting the Opportunity : The Promising Nexus of Design and Entrepreneurship. / Nielsen, Suna Løwe; Christensen, Poul Rind ; Heidemann Lassen, Astrid; Mikkelsen, Mette.

In: The Design Journal, Vol. 20, No. 5, 2017, p. 617-638.

Research output: Contribution to journalJournal articleResearchpeer-review

TY - JOUR

T1 - Hunting the Opportunity

T2 - The Promising Nexus of Design and Entrepreneurship

AU - Nielsen, Suna Løwe

AU - Christensen, Poul Rind

AU - Heidemann Lassen, Astrid

AU - Mikkelsen, Mette

PY - 2017

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AB - This paper bring together the two research fields of design and entrepreneurship inorder to stimulate new knowledge on opportunity creation. A shared theoretical framework on new opportunity creation that illustrates that design and entrepreneurship can advantageously complement each other in the opportunity design process. Practical insights into the robustness of the framework are provided by a short illustrative case on electric cars.

KW - opportunity creation, entrepreneurship, design entrepreneurship

U2 - 10.1080/14606925.2017.1349983

DO - 10.1080/14606925.2017.1349983

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JO - The Design Journal

JF - The Design Journal

SN - 1460-6925

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