How to evaluate emotional experiences in television drama series: Improving viewer evaluations by psychophysiological measurements and self-reports

Lene Heiselberg, Thomas Bjørner

Research output: Chapter in Book/Report/Conference proceedingArticle in proceedingsResearchpeer-review

Abstract

This paper describes experiences with new methodological approaches utilized in early viewer evaluations of a public service television drama series. We would like to challenge self-reports as the only source of data in viewer evaluations of television drama series. Based on two viewer evaluation studies of drama series, we outline the results and pros and cons of electroencephalography (EEG, EMOTIV Epoc, 14 channels) and skin conductance (SC, varioLAB-mini) measurements tested in combination with in-depth interviews and written self-reports. The main contribution within this study is how a one-hour television drama can be measured in an applied research setting. We suggest a research design consisting of skin conductance measurements combined with written self-reports as the preferred method for viewer evaluations of television drama series.
Original languageEnglish
Title of host publicationProceedings of the 36th European Conference on Cognitive Ergonomics, ECCE 2018
Number of pages4
PublisherAssociation for Computing Machinery
Publication date5. Sep 2018
Article number15
ISBN (Electronic)9781450364492
DOIs
Publication statusPublished - 5. Sep 2018
Externally publishedYes
EventEuropean Conference on Cognitive Ergonomics - , Netherlands
Duration: 5. Sep 20187. Sep 2018
Conference number: 36

Conference

ConferenceEuropean Conference on Cognitive Ergonomics
Number36
CountryNetherlands
Period05/09/201807/09/2018

Keywords

  • EEG
  • Emotions
  • Evaluation methods
  • Mixed methods
  • Self-reports
  • Skin conductance
  • Television

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