How Human Digital Presence Promotes Consumer Chatbot Usage: A Structured Abstract

Larysa Luzinska; Stefanie Sohn

How Human Digital Presence Promotes Consumer Chatbot Usage: A Structured Abstract

^*Corresponding author for this work

Research output: Contribution to conference without publisher/journal › Conference abstract for conference › Research › peer-review

Original language	English
Publication date	2025
Publication status	Published - 2025
Event	2025 World Marketing Congress : The Role of Marketing in Reshaping the Dynamic Landscape of Business: Innovation, Sustainability, and Legitimacy - Duration: 1. Jan 2025 → 4. Jan 2025

Conference

Conference	2025 World Marketing Congress
Period	01/01/2025 → 04/01/2025

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Cite this

@conference{081d4093835349dc8404d8246400acd7,

title = "How Human Digital Presence Promotes Consumer Chatbot Usage: A Structured Abstract",

author = "Larysa Luzinska and Stefanie Sohn",

year = "2025",

language = "English",

note = "2025 World Marketing Congress : The Role of Marketing in Reshaping the Dynamic Landscape of Business: Innovation, Sustainability, and Legitimacy ; Conference date: 01-01-2025 Through 04-01-2025",

}