How Do We Talk About Market Creation? Towards a language of Opportunity Enactment: Reinhold Würth, Wolfgang Gaul (ed.) The Entrepreneurshop - innovation - marketing interface, 2nd Symposium, Karslruhe

Research output: Book/reportMonographResearch

Original languageEnglish
Place of PublicationKünzelsau, Germany
PublisherSwiridoff Verlag
Number of pages20
ISBN (Print)978-3-89929-120-9
Publication statusPublished - 2007

Keywords

  • Opportunity, enactment, market creation

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