How are universities increasing student responses to national student surveys?

The University of Southern Denmark is looking for ways to incentivise student responsiveness to a national student survey on their university education. This led me to asking SEDA members for their experiences with the high-status National Student Survey (NSS), which is managed by the Office for Students (OfS) and implemented by Ipsos. Through the NSS, students provide their UK universities with feedback on the quality of their courses and provision for learning. Considering its significance for course quality, student satisfaction and recruitment it is unsurprising that all UK universities participate in the NSS. However as NSS responses for courses are publicly available, it is both high-status and high stakes. For guidance on supporting student participation and avoiding inappropriate influence universities can turn to the annually updated NSS Good Practice Guide 2023. But how does this guidance get put into practice?