How an organizational narrative creates a new doxa in higher education: A case study of sociomaterial construction of educational value in a Danish university

Klarissa Lueg, David Boje, Marianne Wolff Lundholt, Angela Graf

Research output: Contribution to conference without publisher/journalPaperResearchpeer-review

Abstract

This project explores the dominant organizational narrative of higher education in Denmark. We depart from both a Bourdieusian field-theoretical, and an oral/written narrative framework by addressing visual narratives. In particular, we focus on the spatial representation of values attached to higher education by the university. We investigate types of multimodal communi-cation, both on-site (e.g., signage, leaflets, business sponsored rooms on campus etc.), and on the web (organizational study purpose descriptions, study programs, student services etc.). Our research does evolve against the background of the ongoing discussion of managerialism and commodification (Polanyi, 1944) in higher education organizations.
Original languageEnglish
Publication date2019
Publication statusPublished - 2019
Event35th EGOS Colloquium: Enlightening the Future: The Challenge for Organizations - University of Edinburgh Business School, Edinburgh, United Kingdom
Duration: 4. Jul 20196. Jul 2019

Conference

Conference35th EGOS Colloquium
LocationUniversity of Edinburgh Business School
Country/TerritoryUnited Kingdom
CityEdinburgh
Period04/07/201906/07/2019

Keywords

  • Doxa
  • Higher Education
  • Bourdieu
  • University
  • Organizational Change
  • Organization
  • Commodification
  • New Public Management

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