Households' perceptions for and willingness to pay for green electricity service

Yingkui Yang, Hans Stubbe Solgaard

Research output: Contribution to conference without publisher/journalPaperResearchpeer-review

Original languageEnglish
Publication dateMay 2012
Number of pages7
Publication statusPublished - May 2012
Event41st Annual Conference of the European Marketing Academy - ISCTE Business School, Lisbon, Portugal
Duration: 23. May 201226. May 2012

Conference

Conference41st Annual Conference of the European Marketing Academy
LocationISCTE Business School
Country/TerritoryPortugal
CityLisbon
Period23/05/201226/05/2012

Keywords

  • Green electricity,
  • willingness to pay

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