Here, There, and Everywhere: Place Branding and Gastronomic Glocalization in a Macromarketing Perspective

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@article{03061120e45311dca57f000ea68e967b,

title = "Here, There, and Everywhere: Place Branding and Gastronomic Glocalization in a Macromarketing Perspective",

author = "S{\o}ren Askegaard and Dannie Kjeldgaard",

year = "2007",

language = "English",

volume = "27",

pages = "138--147",

journal = "Journal of Macromarketing",

issn = "0276-1467",

publisher = "SAGE Publications",

number = "2",

}