Grasping the Global: Multi-sited Ethnographic Market Studies

Research output: Chapter in Book/Report/Conference proceeding › Book chapter › Research

Original language	English
Title of host publication	Handbook of Qualitative Research Methods in Marketing
Editors	Russel W. Belk
Publisher	Edward Elgar Publishing
Publication date	2006
Pages	521-533
ISBN (Print)	978 1 84542 100 7, 978 1 84720 958 0
Publication status	Published - 2006
Externally published	Yes

SDU Link

@inbook{276644d0db7211dbae98000ea68e967b,

title = "Grasping the Global: Multi-sited Ethnographic Market Studies",

author = "Dannie Kjeldgaard and Csaba, \{Fabian F.\} and G{\"u}liz Ger",

year = "2006",

language = "English",

isbn = "978 1 84542 100 7",

pages = "521--533",

editor = "Belk, \{Russel W.\}",

booktitle = "Handbook of Qualitative Research Methods in Marketing",

publisher = "Edward Elgar Publishing",

address = "United Kingdom",

}