Google Trends and Seasonal Effects in Infodemiology: A Use Case About Obesity

Angelo Basteris*, Marjan Mansourvar, Uffe Kock Wiil

*Corresponding author for this work

Research output: Chapter in Book/Report/Conference proceedingArticle in proceedingsResearchpeer-review

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Abstract

Google Trends is a free online tool that provides information on the interest on a topic measured as Google searches in the big data era. In this work, we present methods for detection of trends and seasonal effects in online interest for health topics based on Google Trends data. We present data for the term obesity worldwide and in a convenience sample of countries (Denmark, United Kingdom, USA, Japan) over the last five years. Our analysis shows that, despite obesity being one of the global health challenges, there is a decreasing trend in online interest in the topic. We also observed seasonal effects, with less interest for the topic during December and the summer months. Identifying trends and seasonal patterns in online interest can support resource allocation and planning and allows one to evaluate the effectiveness of global and local outreach efforts on public health.

Original languageEnglish
Title of host publicationThe Importance of Health Informatics in Public Health during a Pandemic
EditorsJohn Mantas, Arie Hasman, Mowafa S. Househ, Parisis Gallos, Emmanouil Zoulias
Volume272
PublisherIOS Press
Publication date2020
Pages245-248
ISBN (Print)978-1-64368-092-7
ISBN (Electronic)9781643680927
DOIs
Publication statusPublished - 2020
Event18th annual International Conference on Informatics, Management, and Technology in Healthcare - Athens, Greece
Duration: 3. Jul 20205. Jul 2020

Conference

Conference18th annual International Conference on Informatics, Management, and Technology in Healthcare
CountryGreece
CityAthens
Period03/07/202005/07/2020
SeriesStudies in Health Technology and Informatics
ISSN0926-9630

Bibliographical note

Virtuel Conference

Keywords

  • Big data
  • Data analysis
  • Google Trends
  • Infodemiology

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