Global Marketing: A Decision-Oriented Approach

Research output: Book/reportMonographEducationpeer-review

341 Downloads (Pure)
Original languageEnglish
Place of PublicationHarlow, UK
PublisherPearson Longman
Edition5
Number of pages756
Publication statusPublished - Aug 2010

Keywords

  • International Marketing
  • Global Marketing
  • Globalization
  • Internationalization

Cite this