Global Marketing – a decision-oriented approach

Research output: Book/anthology/thesis/reportBookResearch

Original languageEnglish
Place of PublicationHarlow, UK
PublisherPrentice-Hall
Publication statusPublished - 2004

Cite this

@book{020661c0ed7911db821c000ea68e967b,
title = "Global Marketing – a decision-oriented approach",
author = "Svend Hollensen",
year = "2004",
language = "English",
publisher = "Prentice-Hall",

}

Global Marketing – a decision-oriented approach. / Hollensen, Svend.

Harlow, UK : Prentice-Hall, 2004.

Research output: Book/anthology/thesis/reportBookResearch

TY - BOOK

T1 - Global Marketing – a decision-oriented approach

AU - Hollensen, Svend

PY - 2004

Y1 - 2004

M3 - Book

BT - Global Marketing – a decision-oriented approach

PB - Prentice-Hall

CY - Harlow, UK

ER -