| Original language | English |
|---|
| Place of Publication | Harlow, UK |
|---|---|
| Publisher | Pearson Longman |
| Edition | 6. |
| Number of pages | 792 |
| ISBN (Print) | 978-0-273-77316-0 |
| Publication status | Published - 2013 |
Keywords
- Global Marketing
- International Marketing
- International Business
- International Marketing, partner, export, entry mode
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