Global Marketing

    Research output: Monograph/anthology/thesis/reportMonographEducationpeer-review

    5448 Downloads (Pure)
    Original languageEnglish
    Place of PublicationHarlow, UK
    PublisherPearson Longman
    Edition6.
    Number of pages792
    ISBN (Print)978-0-273-77316-0
    Publication statusPublished - 2013

    Keywords

    • Global Marketing
    • International Marketing
    • International Business
    • International Marketing, partner, export, entry mode

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