Global Account Management (GAM) - Creating companywide and worldwide relationships to global customers

Research output: Contribution to journal › Journal article › Research › peer-review

Abstract

Udgivelsesdato: 2010

Original language	English
Journal	International Journal of Customer Relationship Marketing and Management
Volume	1
Issue number	1
Pages (from-to)	28-47
Number of pages	20
ISSN	1947-9247
Publication status	Published - 1. Jan 2010

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title = "Global Account Management (GAM) - Creating companywide and worldwide relationships to global customers",

abstract = "Udgivelsesdato: 2010",

author = "Svend Hollensen and Vlad Wulff",

year = "2010",

month = jan,

day = "1",

language = "English",

volume = "1",

pages = "28--47",

journal = "International Journal of Customer Relationship Marketing and Management",

issn = "1947-9247",

publisher = "IGI global",

number = "1",

}

TY - JOUR

T1 - Global Account Management (GAM) - Creating companywide and worldwide relationships to global customers

AU - Hollensen, Svend

AU - Wulff, Vlad

PY - 2010/1/1

Y1 - 2010/1/1

N2 - Udgivelsesdato: 2010

AB - Udgivelsesdato: 2010

M3 - Journal article

SN - 1947-9247

VL - 1

SP - 28

EP - 47

JO - International Journal of Customer Relationship Marketing and Management

JF - International Journal of Customer Relationship Marketing and Management

IS - 1

ER -