Global Account Management: Fra simpel reklame til strategiske relationer på globalt niveau

Translated title of the contribution: Global Account Management: From pure advertising to strategic relationships on global level

    Research output: Contribution to journalJournal articleCommunication

    Translated title of the contributionGlobal Account Management: From pure advertising to strategic relationships on global level
    Original languageDanish
    JournalAlumnebladet
    Volume2011
    Issue number2
    Pages (from-to)12-13
    Number of pages2
    ISSN1397-4521
    Publication statusPublished - Dec 2011

    Keywords

    • Global Marketing
    • GAM

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