Gender and perceptual dimensions of TV-advertising

Research output: Contribution to conference without publisher/journal › Conference abstract for conference › Research › peer-review

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Original language	English
Publication date	3. Apr 2014
Publication status	Published - 3. Apr 2014
Event	International conference on Corporate and Marketing Communications - Universita Cattolica del Sacre Cuore, Milano, Italy Duration: 3. Apr 2014 → 4. Apr 2014 Conference number: 19

Conference	International conference on Corporate and Marketing Communications
Number	19
Location	Universita Cattolica del Sacre Cuore
Country/Territory	Italy
City	Milano
Period	03/04/2014 → 04/04/2014

Keywords

@conference{b8596af69a404b3a8e325bcb3c1f0cc5,

title = "Gender and perceptual dimensions of TV-advertising",

keywords = "Advertising, Gender differences",

author = "Andersen, {Lars Pynt} and Jensen, {Jan M{\o}ller}",

year = "2014",

month = apr,

day = "3",

language = "English",

note = "International conference on Corporate and Marketing Communications ; Conference date: 03-04-2014 Through 04-04-2014",

}