Gender and perceptual dimensions of TV-advertising

Lars Pynt Andersen, Jan Møller Jensen

Research output: Contribution to conference without publisher/journalConference abstract for conferenceResearchpeer-review

3592 Downloads (Pure)
Original languageEnglish
Publication date3. Apr 2014
Publication statusPublished - 3. Apr 2014
EventInternational conference on Corporate and Marketing Communications - Universita Cattolica del Sacre Cuore, Milano, Italy
Duration: 3. Apr 20144. Apr 2014
Conference number: 19

Conference

ConferenceInternational conference on Corporate and Marketing Communications
Number19
LocationUniversita Cattolica del Sacre Cuore
Country/TerritoryItaly
CityMilano
Period03/04/201404/04/2014

Keywords

  • Advertising
  • Gender differences

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