Fundamentals of Business-to-Business Marketing: Mastering Business Markets

Michael Kleinaltenkamp, Wulff Plinke, Ian Wilkinson, Ingmar Geiger

Research output: Book/reportAnthologyResearchpeer-review

Original languageEnglish
PublisherSpringer
Number of pages325
ISBN (Print)978-3-319-12462-9
ISBN (Electronic)978-3-319-12463-6
DOIs
Publication statusPublished - 2015
Externally publishedYes
SeriesSpringer Texts in Business and Economics

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