Frugal and Reverse Innovation

Literature Overview and Case Study Insights from a German MNC in India and China

N. Agarwal, Alexander Brem

Research output: Chapter in Book/Report/Conference proceedingArticle in proceedingsResearchpeer-review

Original languageEnglish
Title of host publicationIEEE Xplore
Number of pages11
PublisherIEEE Press
Publication date2012
ISBN (Print)978-1-4673-2273-7
ISBN (Electronic)978-1-4673-2274-4, 978-1-4673-2275-1
DOIs
Publication statusPublished - 2012
Externally publishedYes
EventThe 18th International ICE Conference on technology and Innovation 2012 -
Duration: 18. Jun 201220. Jun 2012
Conference number: 18

Conference

ConferenceThe 18th International ICE Conference on technology and Innovation 2012
Number18
Period18/06/201220/06/2012

Cite this

@inproceedings{d528227ce5b34699a59f62ba89050590,
title = "Frugal and Reverse Innovation: Literature Overview and Case Study Insights from a German MNC in India and China",
author = "N. Agarwal and Alexander Brem",
year = "2012",
doi = "10.1109/ICE.2012.6297683",
language = "English",
isbn = "978-1-4673-2273-7",
booktitle = "IEEE Xplore",
publisher = "IEEE Press",

}

Agarwal, N & Brem, A 2012, Frugal and Reverse Innovation: Literature Overview and Case Study Insights from a German MNC in India and China. in IEEE Xplore. IEEE Press, The 18th International ICE Conference on technology and Innovation 2012, 18/06/2012. https://doi.org/10.1109/ICE.2012.6297683

Frugal and Reverse Innovation : Literature Overview and Case Study Insights from a German MNC in India and China. / Agarwal, N.; Brem, Alexander.

IEEE Xplore. IEEE Press, 2012.

Research output: Chapter in Book/Report/Conference proceedingArticle in proceedingsResearchpeer-review

TY - GEN

T1 - Frugal and Reverse Innovation

T2 - Literature Overview and Case Study Insights from a German MNC in India and China

AU - Agarwal, N.

AU - Brem, Alexander

PY - 2012

Y1 - 2012

U2 - 10.1109/ICE.2012.6297683

DO - 10.1109/ICE.2012.6297683

M3 - Article in proceedings

SN - 978-1-4673-2273-7

BT - IEEE Xplore

PB - IEEE Press

ER -