Frugal and reverse innovation

Case study insights from a German multinational

Nivedita Agarwal*, Alexander Brem

*Corresponding author for this work

Research output: Chapter in Book/Report/Conference proceedingBook chapterResearchpeer-review

Original languageEnglish
Title of host publicationWorld Scientific Reference On Innovation
EditorsDonald Siegel
Volume2
PublisherWorld Scientific
Publication date2018
Pages193-203
ISBN (Print)9789813147027
ISBN (Electronic)9789813147034
DOIs
Publication statusPublished - 2018

Cite this

Agarwal, N., & Brem, A. (2018). Frugal and reverse innovation: Case study insights from a German multinational. In D. Siegel (Ed.), World Scientific Reference On Innovation (Vol. 2, pp. 193-203). World Scientific. https://doi.org/10.1142/10209
Agarwal, Nivedita ; Brem, Alexander. / Frugal and reverse innovation : Case study insights from a German multinational. World Scientific Reference On Innovation. editor / Donald Siegel. Vol. 2 World Scientific, 2018. pp. 193-203
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Agarwal, N & Brem, A 2018, Frugal and reverse innovation: Case study insights from a German multinational. in D Siegel (ed.), World Scientific Reference On Innovation. vol. 2, World Scientific, pp. 193-203. https://doi.org/10.1142/10209

Frugal and reverse innovation : Case study insights from a German multinational. / Agarwal, Nivedita; Brem, Alexander.

World Scientific Reference On Innovation. ed. / Donald Siegel. Vol. 2 World Scientific, 2018. p. 193-203.

Research output: Chapter in Book/Report/Conference proceedingBook chapterResearchpeer-review

TY - CHAP

T1 - Frugal and reverse innovation

T2 - Case study insights from a German multinational

AU - Agarwal, Nivedita

AU - Brem, Alexander

PY - 2018

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U2 - 10.1142/10209

DO - 10.1142/10209

M3 - Book chapter

SN - 9789813147027

VL - 2

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EP - 203

BT - World Scientific Reference On Innovation

A2 - Siegel, Donald

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Agarwal N, Brem A. Frugal and reverse innovation: Case study insights from a German multinational. In Siegel D, editor, World Scientific Reference On Innovation. Vol. 2. World Scientific. 2018. p. 193-203 https://doi.org/10.1142/10209