From Tour de France to Tour de Farce: The Effect of Negative Sponsorship Information on Sponsors' Brand Image

Oliver Schnittka, Henrik Sattler, Mario Farsky

Research output: Chapter in Book/Report/Conference proceeding › Article in proceedings › Research › peer-review

Original language	English
Title of host publication	Marketing to Citizens : Going beyond Customers and Consumers : Proceedings of the 41st Annual European Marketing Academy Conference
Publisher	European Marketing Academy
Publication date	2012
Publication status	Published - 2012
Event	41st Annual Conference of the European Marketing Academy - ISCTE Business School, Lisbon, Portugal Duration: 23. May 2012 → 26. May 2012

Conference	41st Annual Conference of the European Marketing Academy
Location	ISCTE Business School
Country/Territory	Portugal
City	Lisbon
Period	23/05/2012 → 26/05/2012

Cite this

@inproceedings{e8cd7a4175c042dfb8964a62b0898a86,

title = "From Tour de France to Tour de Farce: The Effect of Negative Sponsorship Information on Sponsors' Brand Image",

author = "Oliver Schnittka and Henrik Sattler and Mario Farsky",

year = "2012",

language = "English",

booktitle = "Marketing to Citizens : Going beyond Customers and Consumers",

publisher = "European Marketing Academy",

note = "41st Annual Conference of the European Marketing Academy ; Conference date: 23-05-2012 Through 26-05-2012",

}

Schnittka, O, Sattler, H & Farsky, M 2012, From Tour de France to Tour de Farce: The Effect of Negative Sponsorship Information on Sponsors' Brand Image. in Marketing to Citizens : Going beyond Customers and Consumers: Proceedings of the 41st Annual European Marketing Academy Conference. European Marketing Academy, 41st Annual Conference of the European Marketing Academy, Lisbon, Portugal, 23/05/2012.

From Tour de France to Tour de Farce: The Effect of Negative Sponsorship Information on Sponsors' Brand Image. / Schnittka, Oliver; Sattler, Henrik; Farsky, Mario.
Marketing to Citizens : Going beyond Customers and Consumers: Proceedings of the 41st Annual European Marketing Academy Conference. European Marketing Academy, 2012.

Research output: Chapter in Book/Report/Conference proceeding › Article in proceedings › Research › peer-review

TY - GEN

T1 - From Tour de France to Tour de Farce: The Effect of Negative Sponsorship Information on Sponsors' Brand Image

AU - Schnittka, Oliver

AU - Sattler, Henrik

AU - Farsky, Mario

PY - 2012

Y1 - 2012

M3 - Article in proceedings

BT - Marketing to Citizens : Going beyond Customers and Consumers

PB - European Marketing Academy

T2 - 41st Annual Conference of the European Marketing Academy

Y2 - 23 May 2012 through 26 May 2012

ER -