From E to M-Commerce: Image Spill-over Effect of M-applications: The Case of a Danish Mall

Research output: Contribution to journalJournal articleResearchpeer-review

Original languageEnglish
JournalThe E-Business Review
VolumeIX
ISSN1500-7793
Publication statusPublished - 2009

Keywords

  • E-commerce
  • M-commerce
  • Business Models
  • Image
  • Mall

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