Eye-Tracking Reveals a Process of Conjoint Choice that is Quick, Efficient and Largely Free from Contextual Biases

Martin Meißner, Andrés Musalem, Joel Huber

Research output: Contribution to journalJournal articleResearchpeer-review

Original languageEnglish
JournalJournal of Marketing Research
Volume53
Issue number1
Pages (from-to)1-17
ISSN0022-2437
DOIs
Publication statusPublished - 2016

Cite this

@article{99a3c94f4b5b45009003ff6a77a480ea,
title = "Eye-Tracking Reveals a Process of Conjoint Choice that is Quick, Efficient and Largely Free from Contextual Biases",
author = "Martin Mei{\ss}ner and Andr{\'e}s Musalem and Joel Huber",
year = "2016",
doi = "10.1509/jmr.13.0467",
language = "English",
volume = "53",
pages = "1--17",
journal = "Journal of Marketing Research",
issn = "0022-2437",
publisher = "American Marketing Association",
number = "1",

}

Eye-Tracking Reveals a Process of Conjoint Choice that is Quick, Efficient and Largely Free from Contextual Biases. / Meißner, Martin ; Musalem, Andrés; Huber, Joel.

In: Journal of Marketing Research, Vol. 53, No. 1, 2016, p. 1-17.

Research output: Contribution to journalJournal articleResearchpeer-review

TY - JOUR

T1 - Eye-Tracking Reveals a Process of Conjoint Choice that is Quick, Efficient and Largely Free from Contextual Biases

AU - Meißner, Martin

AU - Musalem, Andrés

AU - Huber, Joel

PY - 2016

Y1 - 2016

U2 - 10.1509/jmr.13.0467

DO - 10.1509/jmr.13.0467

M3 - Journal article

VL - 53

SP - 1

EP - 17

JO - Journal of Marketing Research

JF - Journal of Marketing Research

SN - 0022-2437

IS - 1

ER -