Extending the Service-Profit Chain – The Case of Sport Events

Chris Horbel, Herbert Woratschek, Bastian Popp

Research output: Contribution to conference without publisher/journalPaperResearchpeer-review

Original languageEnglish
Publication date2009
Publication statusPublished - 2009
Event38th Annual Conference of the European Marketing Academy - Nantes, France
Duration: 26. May 200929. May 2009

Conference

Conference38th Annual Conference of the European Marketing Academy
Country/TerritoryFrance
CityNantes
Period26/05/200929/05/2009

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