Exploring the Factors shaping green purchasing decision-making: the role of product categories

^*Corresponding author for this work

Research output: Chapter in Book/Report/Conference proceeding › Article in proceedings › Research › peer-review

Original language	English
Title of host publication	Proceedings of the International Conference Marketing Trends
Publisher	International Marketing Trends Conference
Publication date	Jan 2024
ISBN (Electronic)	9782490372188
Publication status	Published - Jan 2024
Event	International Marketing Trends Conference - Venice , Italy Duration: 18. Jan 2024 → 20. Jan 2024 https://www.marketing-trends-congress.com/wp-content/uploads/2017/06/2024-OFFICIAL-PROGRAMME-14.pdf

Conference	International Marketing Trends Conference
Country/Territory	Italy
City	Venice
Period	18/01/2024 → 20/01/2024
Internet address	https://www.marketing-trends-congress.com/wp-content/uploads/2017/06/2024-OFFICIAL-PROGRAMME-14.pdf

Keywords

@inproceedings{ed66222ec9d04cbf995bd2d44baa70a1,

title = "Exploring the Factors shaping green purchasing decision-making: the role of product categories",

keywords = "Green consumption;, green purchasing decision marketing, product categories, sustainability",

author = "Yingkui Yang and Jensen, {Jan M{\o}ller} and J{\o}rgensen, {Ren{\'e} H.}",

year = "2024",

month = jan,

language = "English",

booktitle = "Proceedings of the International Conference Marketing Trends",

publisher = "International Marketing Trends Conference",

note = "International Marketing Trends Conference ; Conference date: 18-01-2024 Through 20-01-2024",

url = "https://www.marketing-trends-congress.com/wp-content/uploads/2017/06/2024-OFFICIAL-PROGRAMME-14.pdf",

}

Research output: Chapter in Book/Report/Conference proceeding › Article in proceedings › Research › peer-review

TY - GEN

T1 - Exploring the Factors shaping green purchasing decision-making: the role of product categories

AU - Yang, Yingkui

AU - Jensen, Jan Møller

AU - Jørgensen, René H.

PY - 2024/1

Y1 - 2024/1

KW - Green consumption;

KW - green purchasing decision marketing

KW - product categories

KW - sustainability

M3 - Article in proceedings

BT - Proceedings of the International Conference Marketing Trends

PB - International Marketing Trends Conference

T2 - International Marketing Trends Conference

Y2 - 18 January 2024 through 20 January 2024

ER -