Exploring the Factors shaping green purchasing decision-making: the role of product categories

Research output: Chapter in Book/Report/Conference proceedingArticle in proceedingsResearchpeer-review

Original languageEnglish
Title of host publicationProceedings for International Marketing Trends Conference (IMTC) 2024
PublisherInternational Marketing Trends Conference
Publication dateJan 2024
Publication statusPublished - Jan 2024
EventInternational Marketing Trends Conference - Venice , Italy
Duration: 18. Jan 202420. Jan 2024
https://www.marketing-trends-congress.com/wp-content/uploads/2017/06/2024-OFFICIAL-PROGRAMME-14.pdf

Conference

ConferenceInternational Marketing Trends Conference
Country/TerritoryItaly
CityVenice
Period18/01/202420/01/2024
Internet address

Keywords

  • Green consumption;
  • green purchasing decision marketing
  • product categories
  • sustainability

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