Exploring sustainable consumer behaviour in purchasing and disposing of mobile phones: the role of perceived green self-identity and extended self

Jan Møller Jensen*, Yingkui Yang

*Corresponding author for this work

Research output: Chapter in Book/Report/Conference proceedingArticle in proceedingsResearchpeer-review

Original languageEnglish
Title of host publicationProceedings of the European Marketing Academy
PublisherEuropean Marketing Academy
Publication date28. May 2024
Publication statusPublished - 28. May 2024
EventEMAC annual conference 2024 - Bucharest University of Economic Studies (ASE Bucuresti), Bucharest, Romania
Duration: 28. May 202431. May 2024
https://emac2024.org/

Conference

ConferenceEMAC annual conference 2024
LocationBucharest University of Economic Studies (ASE Bucuresti)
Country/TerritoryRomania
CityBucharest
Period28/05/202431/05/2024
Internet address

Keywords

  • Theory of planned behaviour
  • extended self
  • green self-identity

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