Original language | English |
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Title of host publication | Proceedings of the European Marketing Academy |
Publisher | European Marketing Academy |
Publication date | 28. May 2024 |
Publication status | Published - 28. May 2024 |
Event | EMAC annual conference 2024 - Bucharest University of Economic Studies (ASE Bucuresti), Bucharest, Romania Duration: 28. May 2024 → 31. May 2024 https://emac2024.org/ |
Conference
Conference | EMAC annual conference 2024 |
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Location | Bucharest University of Economic Studies (ASE Bucuresti) |
Country/Territory | Romania |
City | Bucharest |
Period | 28/05/2024 → 31/05/2024 |
Internet address |
Keywords
- Theory of planned behaviour
- extended self
- green self-identity