Expanding the toolbox: Researching reception of TV programs with a combination of EDA measurements and self-reports in applied audience research

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Abstract

The aim of this paper is to describe a mixed-methods research approach that provides a diversified perspective on audience reception of TV programs. We combine self-reports and electrodermal activity (EDA) measurements in an applied research context to conduct viewer evaluations of TV programs. This mixed methods approach makes it possible to reveal and capture both the conscious and unconscious emotional reactions of a TV audience, which are often difficult to articulate.
Original languageDanish
JournalParticipations: Journal of Audience & Reception Studies
Volume15
Issue number2
ISSN1749-8716
Publication statusPublished - Dec 2018
Externally publishedYes

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