The aim of this paper is to describe a mixed-methods research approach that provides a diversified perspective on audience reception of TV programs. We combine self-reports and electrodermal activity (EDA) measurements in an applied research context to conduct viewer evaluations of TV programs. This mixed methods approach makes it possible to reveal and capture both the conscious and unconscious emotional reactions of a TV audience, which are often difficult to articulate.
|Journal||Participations: Journal of Audience & Reception Studies|
|Publication status||Published - Dec 2018|