Examining antecedents to Generation Z consumers’ green purchase intentions: the role of product categories

René Heiberg Jørgensen*, Jan Møller Jensen, Yingkui Yang

*Corresponding author for this work

Research output: Contribution to journalJournal articleResearchpeer-review

Fingerprint

Dive into the research topics of 'Examining antecedents to Generation Z consumers’ green purchase intentions: the role of product categories'. Together they form a unique fingerprint.

Social Sciences