Evaluating the Favorability of Brand Association Networks using Brand Concept Maps

Oliver Schnittka, Henrik Sattler, Sebastian Zenker

Research output: Chapter in Book/Report/Conference proceeding › Article in proceedings › Research › peer-review

Original language	English
Title of host publication	Proceedings of the 32th INFORMS Marketing Science Conference, Boston
Publication date	2012
Publication status	Published - 2012
Event	34th ISMS Marketing Science Conference - Boston, United States Duration: 7. Jun 2012 → 9. Jun 2012

Conference	34th ISMS Marketing Science Conference
Country/Territory	United States
City	Boston
Period	07/06/2012 → 09/06/2012

Cite this

@inproceedings{0d1e6458793b48e09b950fe558d8e26b,

title = "Evaluating the Favorability of Brand Association Networks using Brand Concept Maps",

author = "Oliver Schnittka and Henrik Sattler and Sebastian Zenker",

year = "2012",

language = "English",

booktitle = "Proceedings of the 32th INFORMS Marketing Science Conference, Boston",

note = "34th ISMS Marketing Science Conference ; Conference date: 07-06-2012 Through 09-06-2012",

}

TY - GEN

T1 - Evaluating the Favorability of Brand Association Networks using Brand Concept Maps

AU - Schnittka, Oliver

AU - Sattler, Henrik

AU - Zenker, Sebastian

PY - 2012

Y1 - 2012

M3 - Article in proceedings

BT - Proceedings of the 32th INFORMS Marketing Science Conference, Boston

T2 - 34th ISMS Marketing Science Conference

Y2 - 7 June 2012 through 9 June 2012

ER -