Essentials of Global Marketing

Research output: Monograph/anthology/thesis/reportMonographEducation

Original languageEnglish
Place of PublicationHarlow, UK
PublisherPearson Longman
Edition1
ISBN (Print)9780273717843
Publication statusPublished - 2008

Keywords

  • International Marketing

Cite this

Hollensen, S. (2008). Essentials of Global Marketing. (1 ed.) Pearson Longman.