Environmental strategy

A typology of companies based on managerial perceptions of customers' environmental activeness and deterrents

Vesna Zabkar, Tomaz Cater, Domen Bajde, Barbara Cater

Research output: Contribution to journalJournal articleResearchpeer-review

Abstract

Environmental issues and the inclusion of environmental strategies in strategic thinking is an interesting subject of investigation. In general, managerial practices organized along ecologically sound principles contribute to a more environmentally sustainable global economy. From the managerial perspective, appropriate environmental strategies in compliance with environmental requirements aim at building competitive advantages through sustainable development. There is no universal “green” strategy that would be appropriate for each company, regardless of its market requirements and competitive situations. Instead, managers undertake careful consideration of the circumstances in which their company operates, paying special attention to their customers’ environmental preferences.
Original languageEnglish
JournalE + M. Ekonomie a Management
Volume16
Issue number3
Pages (from-to)57-74
Number of pages18
ISSN1212-3609
Publication statusPublished - 2013

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Managerial perceptions
Environmental strategy
Competitive advantage
Environmental preferences
Managerial practices
Green strategies
Global economy
Managers
Sustainable development
Environmental issues
Inclusion
Strategic thinking

Cite this

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title = "Environmental strategy: A typology of companies based on managerial perceptions of customers' environmental activeness and deterrents",
abstract = "Environmental issues and the inclusion of environmental strategies in strategic thinking is an interesting subject of investigation. In general, managerial practices organized along ecologically sound principles contribute to a more environmentally sustainable global economy. From the managerial perspective, appropriate environmental strategies in compliance with environmental requirements aim at building competitive advantages through sustainable development. There is no universal “green” strategy that would be appropriate for each company, regardless of its market requirements and competitive situations. Instead, managers undertake careful consideration of the circumstances in which their company operates, paying special attention to their customers’ environmental preferences.",
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Environmental strategy : A typology of companies based on managerial perceptions of customers' environmental activeness and deterrents. / Zabkar, Vesna; Cater, Tomaz; Bajde, Domen; Cater, Barbara.

In: E + M. Ekonomie a Management, Vol. 16, No. 3, 2013, p. 57-74.

Research output: Contribution to journalJournal articleResearchpeer-review

TY - JOUR

T1 - Environmental strategy

T2 - A typology of companies based on managerial perceptions of customers' environmental activeness and deterrents

AU - Zabkar, Vesna

AU - Cater, Tomaz

AU - Bajde, Domen

AU - Cater, Barbara

PY - 2013

Y1 - 2013

N2 - Environmental issues and the inclusion of environmental strategies in strategic thinking is an interesting subject of investigation. In general, managerial practices organized along ecologically sound principles contribute to a more environmentally sustainable global economy. From the managerial perspective, appropriate environmental strategies in compliance with environmental requirements aim at building competitive advantages through sustainable development. There is no universal “green” strategy that would be appropriate for each company, regardless of its market requirements and competitive situations. Instead, managers undertake careful consideration of the circumstances in which their company operates, paying special attention to their customers’ environmental preferences.

AB - Environmental issues and the inclusion of environmental strategies in strategic thinking is an interesting subject of investigation. In general, managerial practices organized along ecologically sound principles contribute to a more environmentally sustainable global economy. From the managerial perspective, appropriate environmental strategies in compliance with environmental requirements aim at building competitive advantages through sustainable development. There is no universal “green” strategy that would be appropriate for each company, regardless of its market requirements and competitive situations. Instead, managers undertake careful consideration of the circumstances in which their company operates, paying special attention to their customers’ environmental preferences.

M3 - Journal article

VL - 16

SP - 57

EP - 74

JO - E + M. Ekonomie a Management

JF - E + M. Ekonomie a Management

SN - 1212-3609

IS - 3

ER -