An experiential approach for innovation

Jesper Legaard Jensen

    Research output: Contribution to conference without publisher/journalPaperResearchpeer-review

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    Abstract

    This paper explores innovation in relation to product design, with an emphasis on designing for
    experiences. In the paper I introduce an experiential model called the “Peel model”, and showcase
    how it can be applied as a tool for innovation. The Peel model depicts different layers of a product,
    going from immaterial layers to material, with the product experience particularly present in the
    top layers. A benefit of using the model is that it enables a more strategic approach to innovation
    at different layers. The model also enables transferring experiential concepts from one product
    and assigning it to another, which can be very fruitful as a tool for innovation. I present an
    experiment done with a group of design students, where we used the model to analyze the
    experience of the Beosound 3200 stereo. We identified concepts such as the welcoming where the
    stereo opens by a hand gesture, and transferred that concept to other product types, generating
    ideas about how a lamp, for instance, could provide a similar experience. The introduced Peel
    model is intended to be beneficial at an operational level for designers, project managers,
    business executives etc. as a tool to guide the innovation process.
    Original languageEnglish
    Publication date2012
    Number of pages11
    Publication statusPublished - 2012

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    Jensen, Jesper Legaard. / An experiential approach for innovation. 11 p.
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    An experiential approach for innovation. / Jensen, Jesper Legaard.

    2012.

    Research output: Contribution to conference without publisher/journalPaperResearchpeer-review

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