Empirical validation of a new technique (‘select-and-rank’) to measure brand preference

Kosmo Karantonis, Oliver Schnittka, Mario Farsky, Henrik Sattler

Research output: Contribution to journal › Journal article › Research › peer-review

Cite this

@article{23866c61008240418fbb18d153c36b25,

title = "Empirical validation of a new technique ({\textquoteleft}select-and-rank{\textquoteright}) to measure brand preference",

author = "Kosmo Karantonis and Oliver Schnittka and Mario Farsky and Henrik Sattler",

year = "2025",

language = "English",

journal = "Journal of Brand Management",

issn = "1350-231X",

publisher = "Palgrave Macmillan",

}