Emotional Branding in b2b Markets

K.-I. Voigt, Alexander Brem, L. Czaja

Research output: Chapter in Book/Report/Conference proceedingArticle in proceedingsResearchpeer-review

Original languageEnglish
Title of host publicationProceedings of 5th International Congress "Marketing Trends"
Place of PublicationVenedig
Publication date2006
Publication statusPublished - 2006

Cite this

Voigt, K-I., Brem, A., & Czaja, L. (2006). Emotional Branding in b2b Markets. In Proceedings of 5th International Congress "Marketing Trends" Venedig.
Voigt, K.-I. ; Brem, Alexander ; Czaja, L. / Emotional Branding in b2b Markets. Proceedings of 5th International Congress "Marketing Trends". Venedig, 2006.
@inproceedings{989b44c641c74d3dbf2daf1a8eb6940f,
title = "Emotional Branding in b2b Markets",
author = "K.-I. Voigt and Alexander Brem and L. Czaja",
year = "2006",
language = "English",
booktitle = "Proceedings of 5th International Congress {"}Marketing Trends{"}",

}

Voigt, K-I, Brem, A & Czaja, L 2006, Emotional Branding in b2b Markets. in Proceedings of 5th International Congress "Marketing Trends". Venedig.

Emotional Branding in b2b Markets. / Voigt, K.-I.; Brem, Alexander; Czaja, L.

Proceedings of 5th International Congress "Marketing Trends". Venedig, 2006.

Research output: Chapter in Book/Report/Conference proceedingArticle in proceedingsResearchpeer-review

TY - GEN

T1 - Emotional Branding in b2b Markets

AU - Voigt, K.-I.

AU - Brem, Alexander

AU - Czaja, L.

PY - 2006

Y1 - 2006

M3 - Article in proceedings

BT - Proceedings of 5th International Congress "Marketing Trends"

CY - Venedig

ER -

Voigt K-I, Brem A, Czaja L. Emotional Branding in b2b Markets. In Proceedings of 5th International Congress "Marketing Trends". Venedig. 2006