Effects of multicultural integrated advertising message framing on perceived benefits of multiculturalism

Eva Kipnis, Chris Pullig, Catherine Demangeot, Cristina Galalae, Julie Emontspool, Oscar Ybarra, Kimberley Rios

Research output: Contribution to conference without publisher/journalPaperResearchpeer-review

Abstract

Session Beyond the Logic of ‘Open Doors’: Advancing Marketing for Social Inclusion from a Consumer Empowerment Perspective
Original languageEnglish
Publication dateMay 2019
Publication statusE-pub ahead of print - May 2019
EventAcademy of Marketing Science World Marketing congress - Edinburgh, United Kingdom
Duration: 7. Jul 201912. Jul 2019

Conference

ConferenceAcademy of Marketing Science World Marketing congress
CountryUnited Kingdom
CityEdinburgh
Period07/07/201912/07/2019

Fingerprint

Marketing
Social inclusion
Consumer empowerment
Integrated
Message framing
Perceived benefits
Multiculturalism
Logic

Cite this

Kipnis, E., Pullig, C., Demangeot, C., Galalae, C., Emontspool, J., Ybarra, O., & Rios, K. (2019). Effects of multicultural integrated advertising message framing on perceived benefits of multiculturalism. Paper presented at Academy of Marketing Science World Marketing congress, Edinburgh, United Kingdom.
Kipnis, Eva ; Pullig, Chris ; Demangeot, Catherine ; Galalae, Cristina ; Emontspool, Julie ; Ybarra, Oscar ; Rios, Kimberley. / Effects of multicultural integrated advertising message framing on perceived benefits of multiculturalism. Paper presented at Academy of Marketing Science World Marketing congress, Edinburgh, United Kingdom.
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Kipnis, E, Pullig, C, Demangeot, C, Galalae, C, Emontspool, J, Ybarra, O & Rios, K 2019, 'Effects of multicultural integrated advertising message framing on perceived benefits of multiculturalism' Paper presented at Academy of Marketing Science World Marketing congress, Edinburgh, United Kingdom, 07/07/2019 - 12/07/2019, .

Effects of multicultural integrated advertising message framing on perceived benefits of multiculturalism. / Kipnis, Eva; Pullig, Chris ; Demangeot, Catherine; Galalae, Cristina; Emontspool, Julie; Ybarra, Oscar; Rios, Kimberley.

2019. Paper presented at Academy of Marketing Science World Marketing congress, Edinburgh, United Kingdom.

Research output: Contribution to conference without publisher/journalPaperResearchpeer-review

TY - CONF

T1 - Effects of multicultural integrated advertising message framing on perceived benefits of multiculturalism

AU - Kipnis, Eva

AU - Pullig, Chris

AU - Demangeot, Catherine

AU - Galalae, Cristina

AU - Emontspool, Julie

AU - Ybarra, Oscar

AU - Rios, Kimberley

PY - 2019/5

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N2 - Session Beyond the Logic of ‘Open Doors’: Advancing Marketing for Social Inclusion from a Consumer Empowerment Perspective

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M3 - Paper

ER -

Kipnis E, Pullig C, Demangeot C, Galalae C, Emontspool J, Ybarra O et al. Effects of multicultural integrated advertising message framing on perceived benefits of multiculturalism. 2019. Paper presented at Academy of Marketing Science World Marketing congress, Edinburgh, United Kingdom.