Effects of multicultural integrated advertising message framing on perceived benefits of multiculturalism

Eva Kipnis, Chris Pullig, Catherine Demangeot, Cristina Galalae, Julie Emontspool, Oscar Ybarra, Kimberley Rios

Research output: Contribution to conference without publisher/journalPaperResearchpeer-review

Abstract

Session Beyond the Logic of ‘Open Doors’: Advancing Marketing for Social Inclusion from a Consumer Empowerment Perspective
Original languageEnglish
Publication date25. May 2019
Number of pages1
Publication statusPublished - 25. May 2019
EventAcademy of Marketing Science World Marketing congress - Edinburgh, United Kingdom
Duration: 7. Jul 201912. Jul 2019

Conference

ConferenceAcademy of Marketing Science World Marketing congress
CountryUnited Kingdom
CityEdinburgh
Period07/07/201912/07/2019

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Kipnis, E., Pullig, C., Demangeot, C., Galalae, C., Emontspool, J., Ybarra, O., & Rios, K. (2019). Effects of multicultural integrated advertising message framing on perceived benefits of multiculturalism. 5-5. Paper presented at Academy of Marketing Science World Marketing congress, Edinburgh, United Kingdom.